Welcome to our services section!

At B12-Media you’ll find a verity of services to choose from. Please take the time to explore each one of our marketing services offered, and choose the one’s that fits your online marketing needs.

Article Marketing Services

When it comes to Internet Marketing for local businesses, there is nothing more valuable than Article Marketing. Article marketing provides one way links to your website that are offered in keyword rich context and from high quality, authority sites. They also help develop trust with your readers and to develop a standing in the search engines for providing content in a niche over time. Article marketing generated traffic often converts better than standard, organic search engine traffic.

Our Article Marketing Services

At B12-Media, we write, distribute, and manage high quality, original, and unique articles to 10 established publishers with guaranteed placement. Our article marketing services include keyword optimization and resource box backlinking to your web page of choice. These contextual backlinks are considered much better than standard author bio boxes. These additional article marketing services provided include:

• 500-600 word keyword rich, high quality articles written for your article marketing campaigns.
• Trained SEO experts submitting your articles to directories to guarantee placement.
• Highest number of backlinks from article marketing services by following strict quality standards put forth by submission
  directories.
• To learn more about our article marketing services, click here to watch an introductory video to what the service can provide your small business.

Video Search Marketing

In today’s rapid fire, instant access Internet economy, video marketing is one of the most powerful tools any small business has access to. Video marketing allows you to access and engage a massive audience, communicating on visual, audio, and textual levels while reaching unprecedented levels of distribution. Video marketing also includes search engine inclusion, promoting your business directly in organic search, alongside traditional text searches.
For a small business interested in video marketing, there are two things to consider – video production and video promotion. At B12-Media, we provide both services with a variety of options to match the needs of your business.

Video Production

Our video marketing team starts every project with a thorough production cycle. Our video production services include the following:

• Custom script development with you to ensure brand representation.
• Graphic, image, and media development based on content you provide.
• Royalty free background music.
• Professional Voice Over Talent – A must for any video marketing campaign.
• Production of 60-90 seconds optimized promotional videos.
• One revision per production with additional revisions provided on a separate fee schedule.

Video Promotion

Once a video is completed, no video marketing campaign is complete until the product has been successfully promoted to distribution sites around the globe. While B12-Media does not publish its video distribution list, here is a brief rundown of the video promotion services we provide:

• Video Promotion and Distribution for client or studio created videos.
• Keyword optimization for ideal video marketing results.
• Video marketing guarantees distribution to 35 top sites including YouTube and more.
• High success rate in reaching Page 1 of Google for video search terms.

To learn more about our video search marketing and promotion services, click the link below and watch our custom video outlining the benefits of video marketing.

Social Media Marketing

Social media marketing is becoming a cornerstone of every small business marketing plan. Sites like Facebook, Twitter, LinkedIn, MySpace, Boomerz, and more are becoming the epicentre of social and business interaction on the Internet and a business that does not tap into that massive hub of users and prospective leads is only sacrificing the potential for massive gains.

The goal of a social media marketing campaign will vary depending on the client and their business, but most social media marketing involves brand awareness development, link building, product promotion, and cross marketing of your products.

For clients looking to integrate with more than one social network, B12-Media social media marketing packages will provide valuable, managed account options – reducing the time invested and increasing the output from your accounts.

In addition to our social media marketing basic services, you will find that reputation management is a vital aspect of social media, ensuring that when someone searches for your business name they will find only the top level results and profiles you want them to see.

Social Media Marketing Site Setup

Before any management can occur, setup is required. Here is a brief summary of what we offer to companies just getting started on social media sites.

• Creation of Social Media Profiles on major sites like Twitter and Facebook
• Business and Personal profile creation on major social networks
• Keyword development and brand building for social marketing profiles
• Additional of RSS feed and content publishing to match search phrases targeted for your industry
• Maximum of 10 hours investment

Social Media Marketing Maintenance

Once a social media profile is created, careful reputation management is required to maintain your position and the image your clients see. Our services include:

• Social media profile maintenance and syndication of content.
• New articles created regularly for posting on all profiles.
• Social bookmarking content added and managed when needed.
• Commenting and friend involvement on social media sites.
• Maximum of 6 hours per month.
• All sites are created and profile access is given to the client for use whenever you like.

If your business is ready to take the leap to social media marketing, click the link below to learn more about what B12-Media has to offer today.

Local SEO Services

When you first put your website on the Internet and try to get it listed in the organic search listings, you will need to use search engine optimization techniques to generate traffic and boost the overall presentation and ranking of your site in Google for numerous keyword phrases.

The reason why so many businesses turn to search engine optimization before anything else is that it generates endless traffic for free, after only a small upfront investment. The biggest issue with search engine optimization, however, is that no one knows for sure what Google is looking for in search engines. How do you generate content that Google will rank above your competitors?

An expert in the field may pretend they know exactly how to use search engine optimization to master Google’s ranking systems, but realistically no one knows the algorithms for sure. They can only spend time researching, testing and analysing what works and what doesn’t.

That’s where the experts of B12-Media come in. With years of research, analysis of what works and what doesn’t, and a strong understanding of all search engine optimization techniques, we provide a complete solution for any website in need of higher organic listings.

The Challenges of Search Engine Optimization

Every business that starts a new website has many of the same problems. Their website may not even be indexed in Google at all yet, let alone showing up for their keyword phrases. And when a site does appear in the search listings, does it show up for the right keyword phrases? The odds are highly unlikely, because only targeted, intentional actions will provide the sought after listings you want.

Luckily, by hiring a search engine optimization firm with expertise in analysing new sites and giving Google exactly what it wants, you can bypass all that confusion and start moving up the search listings. B12-Media offers the following:

• Search Engine Optimization Analysis and Strategy Development
• Perform keyword research for SEO
• Competitor analysis
• SEO market research
• Evaluation of on-page elements and web site structure for Search Engine Optimization
• Prepare plan for resolving on-page and website structure issues

Search Engine Optimization Monthly Maintenance

Once B12-Media has analysed what your website needs, how your competitors are ranking and what your target audience is looking for, we can provide monthly ongoing maintenance to slowly raise the search engine rankings of your sites to the top. Our monthly service plans include:

• Minimum of 4 articles written and distributed to support SEO link building each month.
• Minimum of 5 blog posts and additional links to support SEO link building each month.
• Minimum of 4 other inbound links from reference sources each month.
• Analysis of Pay Per Click advertising strategies and keywords to include Search Engine Optimization tactics.
• Search Engine Optimization for your website’s elements – including code structure, navigation, text, and images.
• Monthly progress report with search engine listings and developments.

Every business should continuously consider the benefits they will gain from signing up for search engine optimization management from B12-Media. Click the link below for more details and our presentation on services offered.

Pay Per Click Advertising

Pay Per Click (PPC) advertising is one of the fundamental tools of all online marketing campaigns. Whenever you do a simple Google search, you’ll find dozens of ads located on the right side of the screen or at the top of the listings that are sponsored. Local businesses like yours have bid a click price to place their ads there. If you click those ads, they will pay the bid price for that click.

The idea is that when you target the right keywords for your industry, Pay Per Click advertising will allow you to target only the people who are interested in your products or services, making it well worth the amount paid for those clicks.

The Benefits of PPC Advertising

PPC advertising can be incredibly profitable – but only when done properly. The horror stories you’ve heard of businesses losing thousands of dollars are true, but only because they did not have a good Pay Per Click advertising plan in place before spending money on ads.

Tangible benefits of PPC advertising include:

• Speed – PPC advertising is very fast. You can start a new campaign in less than an hour and start getting clicks right away, with instant data reports to analyse. Organic search listings can take weeks or months in some cases.
• Data – Because clicks begin immediately, so too does the data you need to analyse the effectiveness of your landing page and your sales funnel. Only a good Pay Per Click advertising campaign will allow you to gather that data, however. Ideally, you’ll learn how much it costs, who clicks, who buys, and where everyone comes from nearly instantly.
• Selection – The ideal PPC advertising campaign will allow you to choose exactly which terms and phrases will be clicked on to
  reach your site. This can take a tremendous amount of research and keyword integration, but when a successful Pay Per Click
  campaign is developed, profit is practically guaranteed.

Whether you’re a new business on the Internet or a major local business with a new website, Pay Per Click advertising should be a part of your plans. Maintenance can be incredibly hard, but that’s why B12-Media is here – to provide the professional maintenance and management you need to succeed.

Pitfalls of Unsuccessful PPC Advertising

Unsuccessful PPC advertising can result from a number of issues that businesses encounter. Here are a few of the most common concerns:

• Google’s Whims – As the provider of more than 65% of the world’s searches and even more of its PPC advertising, Google has the power to do whatever it wants to your ads and the way they appear. These rules change often and can be hard to understand.
• A PPC advertising professional will have the knowledge needed to understand, quality scoring, ad relevance, click thru rates, bid pricing, keyword grouping, and ad scoring among dozens of other factors.
• Keywords – If you’ve used AdWords, you’re wasting money already. You don’t have enough keywords (most people do not). A
  successful PPC advertising campaign should have as many as 3,000 extremely highly targeted longtail keywords, not 15 general terms.
• Testing and Tracking – Every ad you write should be split test and your landing page should be constantly tracked to determine conversion levels. If you’re not taking full advantage of these necessities, you’re only wasting time on PPC advertising.
• Page Targeting – Your home page is valuable, but in PPC advertising, you need to target specific product pages and service
  locations. Speaking to a customer, targeting their needs and developing a long term marketing strategy are all vital to a successful PPC advertising campaigning.

Pay Per Click Advertising Set Up

When you get started, you’ll need an expert analysis and development of your PPC advertising campaign. Here is what B12-Media has to offer:

• Analysis of current site analytics.
• In depth keyword research, generation, and comparison across multiple niches.
• Competitor and market analysis to determine successful strategies.
• Keyword segmentation and ad group creation.
• AdWord campaign creation, ad development and copy design.
• Multiple ad development for your PPC advertising campaign’s Ad Groups with on-going Split Testing.
• Monitoring and replacement of non-performing ads.
• Conversion, ROI, and Call Tracking.
• 24 Hour Monitoring of your PPC advertising campaign’s account activity and costs
• Conversion, cost per click, and budget goal documentation.
• Geographic targeting.
• Site targeting.
• Image and Banner ad campaign maintenance.

If you’re interested in learning about how PPC advertising can help your business generate and take advantage of huge volumes of ongoing data, click the link below for our special video presentation.

Local Search Marketing

Local search marketing is one of the cornerstones of any good business in the 21st century. More and more, businesses and consumers alike are turning to the Internet instead of outdated technology like phone books and television. The advertising is more affordable, the audience is larger, and targeting is easier.

However, without the right local search marketing campaign in place, you will never reach that target market. At B12-Media, we will help you generate a detailed local search marketing plan that will target Google Maps, Yahoo! Local, Bing, and much more for optimal local search results.

Local Search Marketing Setup

Every local search campaign starts with basic setup. Our setup package includes the following services:

• Local Search Marketing Site Setup – Google, Yahoo!, Yelp, Merchant Circle, Upcoming, and other industry specific site profiles.
• Keyword research and integration into your site profiles, along with brand development, images, descriptions, and accurate links.
• Creation of relevant content for all applicable listings in the form of blogs, coupons, press releases, and review profiles.
• Local search marketing standards including promotion strategies for outside markets.

Local Search Maintenance

Due to the volatile nature of local search marketing, it is important for all businesses to maintain their accounts on a monthly basis.

Our services include:

• Creation of at least 2 new articles per month for posting to your profiles.
• Maintenance of existing blog posts, social network accounts, and keyword marketing profiles – all local search marketing
  necessities.
• Maintenance of existing blog posts, social network accounts, and keyword marketing profiles – all local search marketing
  necessities.
• Interaction and commenting with local search reviews and friends.
• Online local search marketing research and implementation.

If you are interested in maximizing the results of your local search marketing profiles, click the link below to learn more about what B12-Media has to offer for you and your business.